Paid a nice little visit to see the Mast Brothers Chocolate Factory in person.
Even though their line of chocolate has become so popular now that you can get them everywhere, MB and I wanted to see their operation firsthand – as we love their philosophical approach to their craft.
I also think I love it because their packaging design is a tastament to the power of branding. There are countless organic, fair trade chocolate brands on the market that insist on presenting themselves in stereotypical heavy-handed "green" looks. But the reality is, while those brands may be a fit on other ethical / production levels, they don't appeal to the child in us that wants a beautiful treat. Mast has struck the perfect balance between creating a great product in an ethical manner, while looking hand crafted and artisanal and also, very importantly, delighting the eye.
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