Martelli Pasta Packaging

I saw this pasta at St.Lawrence Market this past weekend – isn't it great? Fellow designers know I love yellow, so it's no surprise that it caught my eye. The combination of the bright crinkly yellow paper (with a great hand-feel), the charming script type and hand-drawn pasta shapes are lovely and give it a real handmade quality which is perfectly consistent with their brand story. Martelli is a family owned and operated business in Tuscany.  (image via Fudies)